„Vans World“: Game and Virtual Brand World on Roblox
One of the most successful virtual brand worlds is "Vans World" on Roblox.
This playful brand world combines a skateboarding game with customisable fashion for the avatar. It has been online since September 2021 and has had over 66 million visitors since then! With a 94% positive rating rate, Vans World is by far one of the most successful brand projects on Roblox.
In Vans World, avatars skate through a digital city, practise tricks with their friends and take part in competitions and missions. Self-designed Vans and boards should make the avatars as unique as possible. Of course, exclusive Vans clothing can also be tried on and bought directly in the game. In addition, there are secret areas with hidden Waffle Coins (the currency of the game). These can be used to upgrade skateboards or outfits, for example.
The online brand experience was developed in cooperation with The Gang. It is intended to be permanent and constantly upgraded. Meanwhile, there is also augmented reality technology from Roblox that is available to all developers. It is intended to help convey the true feeling of skating in this world.