Virtual Fashion Show: Balenciaga FW21

Substance & Inhalt

Description

Due to COVID-19, the fashion label Balenciaga presented the new collection in an extraordinary and virtual way.

The fashion show was realised in the form of a video game. Players could travel through a futuristic world where avatars presented the collection. The video game was divided into five different levels or "zones" that players simply had to pass through by following a predefined path with glowing arrows.

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
Substance & Inhalt
Client
Balenciaga
Year
2020
Country
around the world
Partner
Builders Club, Dimension Studio, Streamline Studio

Categories

Industry
Fashion & Accessories
Location
Online
Topic
Digital, Games, Innovation, Luxury, Playful
Type
Fashion Show, Virtual Experience