In the summer of 2020, H&M unveiled its Conscious Dresses Collection – in the midst of the COVID-19 pandemic. Instead of a classic fashion show, Wildbytes developed the retail brand’s first virtual fashion show.
According to the fashion collection, a color-divided microsite was designed under the motto “The Rooms of Change”. Each color and room was represented by one influencer. Visitors could watch live streams and talk to each influencer.
A countdown announced the release of the fashion film, in which the influencers presented the collection. Afterwards, a Q&A about the production, design and sustainability of the collection took place.
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