Virtual Fashion Show: H&M Conscious Dresses Collection 2020

Wildbytes
© Screenshot
© Screenshot

Description

In the summer of 2020, H&M unveiled its Conscious Dresses Collection - in the midst of the COVID-19 pandemic. Instead of a classic fashion show, Wildbytes developed the retail brand's first virtual fashion show.

According to the fashion collection, a color-divided microsite was designed under the motto "The Rooms of Change". Each color and room was represented by one influencer. Visitors could watch live streams and talk to each influencer.

A countdown announced the release of the fashion film, in which the influencers presented the collection. Afterwards, a Q&A about the production, design and sustainability of the collection took place.

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
Wildbytes
Client
H&M
Year
2020
Country
Spain

Categories

Industry
Fashion & Accessories
Location
Online
Topic
Digital, Influencer, Interactive
Type
Brand Activation, Fashion Show, Virtual Experience