Vodafone “Elevation Digital Days”: Digital B2B Event

Vodafone usually presents its own projects, innovations and concepts to business partners at regularly held conferences. However, these could not take place as usual due to the pandemic. Uniplan was therefore tasked with developing an alternative concept that combines the attractiveness of a traditional conference with a digital user and content experience and at the same time draws potential customers.

After a year of preparation, Vodafone Business held the premiere of eleVation DIGITAL DAYS 2021 in Dusseldorf in April 2021. The digital conference that conformed to COVID regulations offered 195 speakers on three stages, 48 keynotes and 59 deep dives over a period of three days. This resulted in more than 70 hours of mostly simultaneously interpreted content, which was streamed live and made available later as video-on-demand.

Robust streaming and a dedicated digital event platform ensured that all the users could take part easily, regardless of their available bandwidth and across several streams. More than 15,000 people registered. At the busiest times, 7000 were active on the platform.