Vodafone Kick-Offs 2021: Digital Event

Insglück
© Markus Arns FacesAndMore
© Markus Arns FacesAndMore
© Markus Arns FacesAndMore
Published in the
Eventdesign Yearbook 2022/23
Book cover

Description

The aim was to activate and network around 5000 German Vodafone sales employees under the motto of “The Spirit of Giga”. The focus of the three-day, dynamic, digital kickoff was on information, motivation and appreciation. The handling agency insglück chose Lichtburg Essen for the live broadcast, Germany’s largest film palace, providing an atmospheric and festive setting for the event.

An individualised event platform allowed the employees to take part in the show through a total of eight two-hour streams. The action could be controlled by means of so-called spirit buttons, enabling a variety of interaction. The integrated applause and emoji functions were translated into acoustic and visual signals and transmitted to the hall, which had rows of two-dimensional employee figures as spectators.

Details

Agency
Insglück
Client
Vodafone
Year
2021
Country
Germany
Lighting
Loud
Media / Films
insglück, Elberfeld Kreation
Music
Extreme music
Artists / Show acts
music4friends, René Travnicek
Decoration
BALLONI
Catering
DEINspeisesalon
Construction
Loud, BALLONI
Others
Loud (Technology), tough solutions (Digital streaming platform)

Categories

Industry
Telecommunication
Location
Online
Topic
Digital, Encounter, Motivation, Networking, Pandemic, Sales
Type
Employee Event, Stage Show, Virtual Experience