How do you inform 150 retailers and 1,500 buyers worldwide about next year's products in times of pandemic travel restrictions? Liganova, Artificial Rome and Waltz Binaire responded with a virtual sales event for Adidas.
The interactive, digital event was designed to raise awareness and purchase readiness among buyers around the World Cup and make them as familiar as possible with the products.
The virtual experience consisted of two parts: In the first part, holograms of the Adidas CEOs welcomed the international buyers and gave insights into the strategic direction of the brand as well as the FIFA World Cup 2022. After a brand film, the sporting goods brand presented various products, including the official World Cup ball as well as different shoes, jerseys and other global World Cup products. In the second part, details about the respective articles, the designs, materials and special features were presented. Each product could be viewed in detail.