World Premiere of the Mercedes-Benz Vision Urbanetic

Oliver Schrott Kommunikation
© Andreas Keller, Daimler
© Andreas Keller, Daimler
© Andreas Keller, Daimler
© Andreas Keller, Daimler

Description

The Urbanetic is a new concept car by Mercedes-Benz Vans. The car has been developed for the city traffic of the future and is to serve both as a transport vehicle and as a passenger car. Its concept envisages that it will be on the road autonomously 24 hours a day 7 days a week and it is designed to fulfill various requirements. The key structural feature is that it is based on an autonomous chassis that can support additions for transporting passengers or goods.

Oliver Schrott Kommunikation developed an idea that was supposed to give visitors a feeling of travelling through space and time – on a rotating stand. In less than 10 minutes, the platform turned clockwise and recounted the unfolding of an Urbanetic day in the future. The different functions of the concept vehicle and the vision behind it were staged as a comprehensive experience – and enriched with a kinetic element in the interests of comprehensive media reporting.

Details

Agency
Oliver Schrott Kommunikation
Client
DaimlerClientsMercedes-Benz
Year
2018
City
Copenhagen
Country
Denmark
Show Coordination
Mark Achterberg
Technical Direction
Crossed Disciplines
Lighting Design
Hell Studio
Trade Fair Construction
Klartext
Kinetics
Stage Kinetik
Lighting / Sound / Media Technology
PRG Production Resource Group
Graphic Production
Stadelmayer Werbung
Film Production
Parasol Island, CFS Krug
Artists & Show-acts
Music At Event
Decoration
Estilo Blomsterdesign
Catering
BC Hospitality Group

Categories

Industry
Automotive Industry
Location
Congress hall, Rented Location
Topic
Eventdesign Yearbook 2019/20, Kinetics, Learning, Scenography
Type
Public Relations Event