World Premiere of the Audi E-Tron GT
In February 2021, Audi presented the Audi RS e-tron GT – a fully electric Gran Turismo. Due to the pandemic, it was for the first time by means of a digital world premiere, the “Day of Progress”. Two digital premieres by SCHMIDHUBER presented the Audi e-tron GT and its highlights. At the “Sprint of Progress”, the Formula E driver Lucas di Grassi and the Formula 1 world champion Nico Rosberg demonstrated the dynamic driving performance of the new vehicle, as well as that of the current Formula E racing car. During the drive on the stretch of the Audi Driving Experience Centre in Neuburg an der Donau, the focus was on the dynamic performance of the new model.
The brand presented the Audi e-tron GT to the public for the first time at the “Celebration of Progress”. During the one-hour virtual show, Markus Duesmann and Hildegard Wortmann, the Head of Sales and Marketing, celebrated the highlights of the new model together with other Audi protagonists. The actor and producer Tom Hardy, the designer Stella McCartney and Nico Rosberg also provided personal insights into the significance of design, sustainability and performance. The revealing of the vehicle was musically accompanied by the American singer and songwriter Janelle Monáe, while Steven Gätjen led the show as a moderator.