„Zappos Porta Party„ – Festival Promotion

GDX Studios
© Screenshot
© Screenshot

Description

Music festivals are great – until you have to go to the toilet. The american company Zappos wanted to take advantage of this often unmentioned side of big events: with a crazy, mobile toilet and the “Zappos Porta Party” promotion campaign.

In addition to the scent of lavender, visitors can expect a selfie station, a retractable footplate for a more comfortable visit, a soap dispenser with voting system, a large screen with playback and adjustable volume, and a few fun accessories (including glow sticks, chewing gum, Zappos decal tattoos), if you used the flush.

The video not only provides a few impressions, but also numbers. Terrifying that allegedly 77% used the selfie station, but only 38% used the soap.

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
GDX Studios
Client
Zappos
Year
2015
Country
USA

Categories

Industry
Retail
Location
Festival, Pop-Up
Topic
Emotions, Fun, Interactive, Playful
Type
Brand Experience, Promotion