„Zappos Porta Party„ – Festival Promotion
Music festivals are great - until you have to go to the toilet. The american company Zappos wanted to take advantage of this often unmentioned side of big events: with a crazy, mobile toilet and the “Zappos Porta Party” promotion campaign.
In addition to the scent of lavender, visitors can expect a selfie station, a retractable footplate for a more comfortable visit, a soap dispenser with voting system, a large screen with playback and adjustable volume, and a few fun accessories (including glow sticks, chewing gum, Zappos decal tattoos), if you used the flush.
The video not only provides a few impressions, but also numbers. Terrifying that allegedly 77% used the selfie station, but only 38% used the soap.
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